Wal-Mart's average time has been three to five days. Also, at the time, it reduced the spending necessary for free shipping to $35 from $50. These moves are being spearheaded by Walmart.com 's CEO Mark Lore , who joined the company when Wal-Mart bought Jet.com, which he founded last year. It's also another illustration of how Wal-Mart is ข่าวด่วน มติชน trying to figure out a way to compete with Amazon and its dominant Prime plan. Amazon's membership program costs $99 a year, but includes services like streaming music and video that have created fierce loyalty. Analysts say that Amazon Prime members buy frequently and spend more money. "We're creating price transparency to empower customers to shop smarter and choose what's best for them," Lore wrote in a company blog post. He noted now they can either pick up an item and save even more money, or get two-day shipping for free without paying for a membership. He noted that he believes that the business is gaining momentum.
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